Dusty
Thomas
7926 Hemlock St · Overland Park, KS 66204 · 913 -
244 - 6696
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@ DustyThomasOnline.com
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Sales
and Marketing Management
Marketing
Communication / Tradeshow Management / Graphic Design
Business Development / Strategic Positioning
Dynamic, efficient multitasking
professional with a track record of creating exciting marketing
plans and activities, vibrant tradeshow environments, and web applications
and interfaces. Experienced graphic designer with expert knowledge
in print and interactive web media. Skilled business development
through use of thorough sales process and projections. Willing to
relocate.
Additional skills include:
» Market / Industry
Analysis
» Video Production and Editing
» News Release Preparation and
Delivery
» AV Equipment Operation and
Installation
» Industry / Trade Copy Writing
» Photography
Professional Experience
MARKETING
MANAGER, 11/06 – current
Managing and assisting in the development of company’s overall
marketing and strategic planning programs, and corporate communications.
Writing and distribution of product announcements and new releases.
Writing, editing, layout and distribution of internal corporate
e-newsletter. Plan, design and launch new website (8/1/2007).
Selected Contributions:
- Drafted FY2008 Marketing plan and budget; to include industry
situations and competitor analysis
- Rejuvenated Heatron’s monthly internal e-newsletter covering
eight to twelve articles distributed to over 300 employees and
sales channels
- Designed a ColdFusion website with SQL database for more effective
user-navigation of the vast amount of information at Heatron.com
- Developed training programs and routines for Heatron’s
eight major annual trade shows and conferences
QuVIS,
Inc. (Quality Visual Information Systems) – Topeka, KS
BUSINESS
DEVELOPMENT MANAGER, 02/06 – 08/06
Sought out and assessed
new business opportunities utilizing thorough industry research
to penetrate and grow new targeted markets. Communicate with customers,
management, internal departments, and vendors to coordinate overall
business efforts to expand corporate goals. Influence product development
activities to match these new prospects needs.
Selected Contributions:
- Assisted in development
of new Digital Cinema business models through partnerships of
telecom and digital media storage companies
- Maintained status
among the lead sales team projections through these new opportunities
- Exceeded corporate
expectations of sales generation prior to sales team reductions
MARCOMM,
02/05 – 02/06
(Marketing Coordinator/Tradeshow Manager/Graphic Designer)
Solely developed, designed
and managed a wide range of marketing tools, including promotional
materials, direct-mail pieces, tradeshow environments and Web site
content. Defined, designed, and evaluated product marketing collateral,
programs, and analyses. Tracked, projected, and reported both advertising
and circulation-based marketing programs. Maintained communication
with management to ensure marketing activities aligned with business
goals. Report directly to the VP of Sales and Marketing.
Selected Contributions:
- Developed market
analysis and outlook for 2006 direction, of which all projections
were correct
- Accomplished an
extraordinarily high number of trade publication news placements
- Designed and instituted
content partnership program; trading video clips used in demos
for advertising
- Managed and organized
all tradeshow events and booths consistently within budget
GRAPHIC
DESIGNER, 02/04 – 02/05
Worked within a solely
to design a full range of marketing tradeshow materials. Redesigned
product collateral, imagery, and specifications. Implemented Web
site and e-mail promotion. Developed other various creative print
and online marketing collateral; magazine ads, product listings,
and banner/web advertisements. Maintained contact with printers
of marketing collateral and product manufactures Provided direct
support to Marketing Manager.
Selected Contribution:
- Organized, oversaw,
edited, produced and/or photographed all products
- Built and managed
new website interfaces incorporating video and still imaging with
database infrastructure
Education & Professional Memberships
Bachelor of Science,
Public Relations/Mass Communications, 2003
Kansas State University – Manhattan, KS, USA
Trade Show Exhibitors
Association, Member – 2005 – 2006
International Communications Industry Association, Member –
2005 – 2006
InfoComm Exhibitors Committee – 2005 – 2006
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